Public Relations Services

Your Path to Powerful Media Coverage

With over 25 years of proven success, I’m here to help you get noticed by the media and put your business on the map. My extensive PR experience spans every industry imaginable—from travel and hospitality to pets, real estate, nonprofits, books, movies, television, hospitals, and more. If your business needs attention, I know how to get it!

The Power of Media Endorsement

Good PR is more than just exposure; it’s a second-hand endorsement from trusted media sources. When your business is featured in an article, interview, or story, it’s like receiving a stamp of approval from reputable voices in your industry. This type of organic exposure not only boosts credibility but also delivers immense value to your brand—often worth thousands of dollars in “free” editorial coverage.

Amplifying Your Brand

The benefits don’t end with the media spotlight. I take every feature, interview, and article and amplify it over your social media channels, helping you reach a broader audience and maximize the impact of each hit. By integrating media coverage with a targeted social media strategy, I ensure your message is seen, shared, and remembered by potential clients and customers.

The Benefits of My PR Services

Extensive Industry Knowledge: No matter your field, I’ve got you covered. My track record includes success in travel, real estate, pets, entertainment, healthcare, and beyond.
Valuable Media Connections: With years of relationship-building, I know how to get your story to the right outlets for maximum exposure and credibility.
Strategic Social Media Push: I don’t just secure the story—I make sure it’s widely shared and discussed across platforms to keep the conversation going.
Drive Business Growth: Great PR can be the key to unlocking new customer interest, boosting brand loyalty, and driving significant growth for your business.

Ready to see what PR can do for your business?

Let’s make your story a headline and your brand a topic of conversation! Contact me at susan@alphadogpr.com for your free consultation.

Reviews from happy clients

I had the pleasure of working with Susan Hartzler and Alpha Dog PR while I was Director of Sales and Marketing at the Renaissance Hollywood Hotel from 2002 until 2004. I found our relationship to be professional and productive. Through her efforts we gained exposure in print, internet, and broadcast media. She was creative and responsive to all requests and was able to help us keep cost down while increasing our image and exposure. I would certainly recommend her to anyone who needs public relations assistance.

- Chris OrrGlobal Account Executive at Marriott International

Susan is super creative and easy to work with. She brings decades of public relations experience to our team and has really strong media relationships. She is an award wining writer and has great knowledge of how to include SEO and keywords into press releases, blogs and social media posts. She is super responsive and deadline oriented. Love working with her!

- Maryann StansfieldMental Marketing

What makes Susan so wonderful is her knack for balancing a professional business ethic with her genuine enjoyment and enthusiasm of working with people. She listens carefully (a sought-after quality in PR), offers innovative, useful ideas and makes you feel right at home along the way. And she’s a joy to be with—always.

- Marc BoisclairSales Association at Turpin Realtors

Clients

Blogs & Social Media
Robert Gerner, Sotheby’s
Joan Sather, Sotheby’s
Cristal Clark, Sotheby’s
Daniel DeVartaian, Sotheby’s
Ginger Martin, Sotheby’s
Social Spice Media
The Brothers Gough, Berkshire Hathaway
Atascadero, CA

Pet
Angelicas Cards
Animal Communicator Candi Cane Cooper
Animal Wow Videos
Aroma Paws
Artist Alina Kremer
BARKCODE
Bark N’Bitches
Big Paw Design
Buddha Dog
Bow Wow Bags
California K9 Academy
Carivintas Winery Tasting Room
Charming Pet Products
ChillyBuddy
Crystal Companions
Come Sit Stay
Danger Dog Portraits
Contact Point Agility
Crystal Companions
Dr. Karen “Doc” Halligan
Dogs Can Dance
Dog Lovers Wine Club
DogOscopes
Doggy Style Designs
Dog Karts
Dog Lovers Wine Club
DogOscopes
Dogs Can Dance
DogChewzNYC
Dog Paddle Hydrotherapy and Wellness
DOGSWELL
Dog Trainer Duane Overturf
Emerald Halo
Enlighta Pet
Evelyn Grace Pet Beds

Great Life Performing Pet Products
Fur Shui
Handicappedpets.com
Janine Pierce
John Paul Pet
Le Paws Agency
luvmy.dog
Mussel Dog
Nutri-Vet
OoMaLoo
Pam Marks of PawPrince Studios
Paw Prints Portraiture
Patrice Ryan, the Pet Psychic
PetBoots.com
PetDiapers.com
Pet Flys Inc.
Pet’em Pad
PetRelocation.com
Pet Kiss
Pet Safety Belts
Photographer Lisa Gizara
Purrrfect Pet Products, Inc.
RememberAPet.com
Ruffrageous Dogs
SevenFurPresident.com
Shop with Shar
Simply Fido’s Organic Pet Toy Collection
Sniffany & Me
Sunny Dog Ink
Tail Waggin’ Celebrations
The Doggie Bag
The Honest Kitchen
Total Diva Pets
Travel Network of Kendal
The Uncommon Dog
Urban Bone Dog Beds
Vetraceuticals Canine Health System
Vita Paw
Wagging Green
WalkinWheels
Wrapped In Kindness

Resort, Hotel, Hospitality & Spa
Aquae Sulis Spa
Aspen Wye River Conference Center
JW Marriott Camelback Inn

JW Marriott Desert Springs Resort & Spa
JW Marriott Desert Ridge Resort & Spa
JW Marriott Las Vegas Resort & Spa
Laguna Cliffs Marriott Resort & Spa
La Residence Inn
Newport Beach Marriott Hotel and Spa
Pacific Palms Resort
Pure Blu Spa
Rancho Las Palmas Resort & Spa
Renaissance Hollywood Hotel & Spa
Renaissance Esmeralda Resort & Spa
Revive Spa
Spa Esmeralda
Spa Luce
The BWI Airport Marriott Hotel
The Greenbelt Marriott
The Baltimore Marriott Waterfront Hotel
The Spa at Desert Springs
The Spa at Laguna Cliffs
The Spa at Pacific Palms

Non-Profit
American Humane Association
American Red Cross
Child Focus, Inc.
Children’s Hospice and Palliative Care Coalition
Children of the Night
LA Firefighters Ride for 9/11
The Sam Simon Foundation
The Sweetwater Ranch
Venice Design Series

Lifestyle
TrendHunter.com
TrendHunter.TV
JeremyGutsche.com

Luxury Goods
B & G Cookie Company
Danger Dog Portraits
D’Oni Specialty Sauces
Dog Lovers Wine Club
Healing Lifestyles and Spa Magazine
J Gerard Design Studio
Jack Kenner Photographer
Real Estate by Design
S.G. Chase Family Cellars
The Giant Candle Company

Let’s make your story a headline and your brand a topic of conversation!

Contact me at susan@alphadogpr.com for your free consultation.